“Positive Results”

The Macy’s Enterprise Portal Team had the unfortunate acronym “EPT,” which happens to be the name of a popular digital home pregnancy kit sold in the U.S. for over 35 years. When a number of EPT team members became parents over a relatively short period of time, the joke became obvious. This parody was meant to suggest the team was professionally capable in addition to being apparently quite fertile.

Client
Sinimuna for Macy's
Profile
This image pokes fun at the EPT acronym.
Project Date
Not applicable.
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